Membership Benefits
Mission of Visit Southern West Virginia: To promote Southern West Virginia as a visitor friendly travel destination!
Together we can make a difference! Strength in numbers, a unified voice, a solid vision and image are tools that make this organization more effective as a regional marketing destination. This is YOUR invitation to become a member and share in programs and services that over 350 others have been taking advantage of for years.
Marketing Services
Visit Southern West Virginia (VSWV) advertises Southern West Virginia’s attractions in specific markets targeted through a rigorous selection process to deliver the best return on investment. Whenever possible, VSWV does cooperative advertising with members and the West Virginia Tourism Office. The VSWV’s Official Visitor’s Guide, a major marketing tool, is distributed to over 100,000 potential visitors, and offers advertising opportunities for members. Up-to-date market research, inclusion on VisitWV.com and access to images for advertising and presentation materials are other marketing benefits.
Public Relations
In order to reach the group travel market, the VSWV attends group travel shows. VSWV also is a member of various professional travel and tourism associations as we always strive to continue our education and keep in touch with ever changing marketing and travel trends. VSWV promotes the area at Tamarack, showcase of West Virginia arts, crafts, food and entertainment. We also host tours for travel writers. The staff generates news releases about the area and provides a membership voice in legislative issues.
Education and Informational Support
VSWV distributes a newsletter designed to keep members updated about activities within the region. The staff is also prepared to offer technical and creative assistance for a variety of tasks.
Response Management
VSWV’s Official Visitor’s Guide, updated annually, includes listings for every VSWV member, and is distributed at shows, all state welcome centers and travel plazas and in are brochure racks owned by VSWV. The guide is also included in correspondence to future travelers who request a copy through our website, advertising partners or by calling our office. For an annual fee, VSWV will distribute members’ brochures on a local route, to members and at the welcome centers and travel plazas. Any lodging property in the membership is eligible for the Hotel Listing Referral System designed to keep travelers in the area by weekend room availability in a weekly email.
Bonus Benefits
Throughout the year VSWV offers various marketing opportunities to members, to expose them to new markets and new ventures. Maps, visitor’s guides and other promotional materials are available to members, as well as use of VSWV’s logo for members’ promotional pieces. The annual meeting affords an opportunity to meet and network, as well as to recap the past year’s progress.
Contact
If you have questions or would like to become a member of Visit Southern West Virginia contact:
Maura Johnson
Phone: 1-800-847-4898
Email: maura@visitwv.com
